PIT GAME REDESIGN
During the spring 2022 semester, I partnered with a graphic designer to redesign any game of our choice. We reworked a 100-year-old card game called PIT. Sadly, the game design has lost its vintage look in recent years. My group's mission was to attract a newer audience of players to this historic game, but with a twist: Southwest-themed!
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Inspired by Arizona’s beauty, we wanted to share the state’s incredible history and culture through a modern yet vintage aesthetic. One way we accomplished this was by redesigning the trading cards used in the game. In the original game, cards represented commodities like corn, wheat and coffee. To implement the southwestern theme, we decided to use the commodities included in Arizona’s five C’s: cotton, cattle, citrus, cacti and climate.
As the copywriter, I was responsible for rewriting the game’s original instructions and giving it life and personality.​​
Here are some sample pages from the instruction manual I wrote:
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Result
During the 2023 ADDY Awards season, PIT became a huge success. This project won three awards, including:
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Up and Comer Student Best of Show
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AAF Gold: Sales and Marketing Packaging
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AAF Gold: Elements of Advertising Illustration
Credit
Kaleigh Van Dam: Project Lead
Julie Jordan: Student Graphic Designer